Our Values

1. We elevate the positive and inspire optimism for the future.
2. We cultivate trust by communicating openly and acting with integrity.
3. We embrace our humility, encouraging growth always.
4. We aspire to scientific objectivity by forming hypotheses and holding ourselves accountable to the results.
5. We believe compassion, representation, and equity are essential to a just world.
6. We realize our responsibility to nature through practices that support protection and restoration.
7. We nurture harmony in our products, our relationships, and our lives.
8. We take courageous action.